Il y a plus de cinquante ans, Monsieur Abou Samra fondait sa première boutique d’or dans les vieux souks de Beyrouth. À cette époque, on appelait cela une « boutique de vente d’or ». Plus tard, ses trois fils ont repris le flambeau. Ils ont créé ALMAS. Ainsi, il ya eu ce qu’on appelle l’héritage d’une passion.
L’héritage d’une passion transmis de père en fils.
Les collections ALMAS sont toujours exclusives et intemporelles. Que l’on cherche un diamant, une pièce en or ou une perle rare, ALMAS est la référence. ALMAS signifie : Amour, Loyauté,
Merveille, À la vie et Sincérité..
Une expérience unique à Jdeideh.
Dès mon arrivée dans la boutique de Jdeideh, j’ai été frappée par l’accueil. Le personnel m’a reçue avec une grande courtoisie. Mais surtout, j’ai ressenti un avant-goût d’infini. Je me suis assise face à une console vitrée. À l’intérieur, des créations précieuses, pleines de finesse, attendaient d’être admirées.
Des explications précieuses sur la qualité des pierres.
En savourant mon thé, Jessy, la manager, m’a tout expliqué. Elle a commencé par parler des diamants. Leur clarté et pureté sont classées selon les inclusions et les taches. Un diamant sans défaut à la loupe x10 est classé FL ou IF. Plus il a d’imperfections, plus il descend dans l’échelle : VVS, VS, SI, jusqu’à I. Chez ALMAS, les pierres sont de qualité VS1 et VS2. C’est une belle garantie.
L’héritage d’une passion des gemmes soigneusement sélectionnées.
Jessy a aussi évoqué la couleur des diamants. Ils sont évalués selon une échelle internationale allant de D à Z. Plus la pierre est blanche, plus elle est précieuse. ALMAS choisit des diamants de catégorie F.Un choix exigeant et rare.
Une conception artisanale.
Chaque bijou ALMAS est fabriqué à la main. Les pièces sont uniques, originales, et pensées pour durer. Elles peuvent même devenir un héritage familial. C’est un véritable hommage à l’héritage d’une passion. Certaines collections changent selon les saisons. D’autres comme BRILLIANCE, IMPERIAL, CHARM, PAVONA ou DANCING STAR sont intemporelles. Elles sont visibles à Jdeideh et bientôt à THE MALL Jnah.
Un service après-vente intelligent et un bijou-plaisir au quotidien.
ALMAS propose la mise à nouveau. Le client peut échanger une ancienne pièce pour une nouvelle. On peut aussi transformer un bijou ancien en création contemporaine. C’est une belle manière de faire revivre ses bijoux, sans perdre leur valeur sentimentale.
« Nos bijoux s’adressent aux femmes qui aiment les belles choses », dit Jessy. De nos jours, on porte son bijou tous les jours. Il devient une part de notre personnalité. Porter un bijou doit avant tout être un plaisir.
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