Au fil du temps, un fleuriste n’est plus un simple magasin proposant des fleurs de tous genres à sa clientèle. Il est devenu un établissement multi-concepts pratiquant l’art de la fleur. Il joint la décoration intérieure (ballons, bougies, milieux de table, pots de fleurs stylisés et vases) aux bouquets.
L’art de la fleur : un métier en pleine évolution.
Dans ce contexte, ChristianJoe Flowers, fondé il y a vingt-cinq ans par Monsieur Joseph Karam, se réinvente constamment. La boutique est aujourd’hui dirigée par son benjamin Jo, à Achrafieh, face à l’Hôpital Dieu. Il faut dire que la concurrence est rude. Les fleuristes rivalisent d’imagination pour proposer des idées et des designs toujours plus innovants. C’est vrai, il y a des tendances à suivre. Mais la touche d’artiste exige un souffle conceptuel.
L’art de la fleur passe par le choix des contenants
Il y a quelques années, les jardinières en bois étaient utilisées pour les arrangements floraux. Aujourd’hui, elles ont laissé place aux boîtes en carton de formes variées. Chez ChristianJoe Flowers, ce sont les boîtes et jardinières en plexi qui ont la cote.
Elles offrent une présentation originale et élégante.
Un agencement qui stimule l’achat
Parallèlement, l’agencement du magasin est conçu pour sublimer les fleurs et capter l’attention.
Les podiums, les sacs en papier et la mise en scène sont pensés dans ce but. Le but de ChristianJoe Flowers est clair : ébahir le client dès son entrée. Et lui donner envie de choisir un bouquet, même sans intention d’achat.
La vitrine, reflet de l’identité florale
Pour Jo, la vitrine et le devant du magasin sont essentiels.
Ils reflètent l’image de la boutique. Il faut donc bien choisir les plantes. Celles qui attirent l’œil et résistent aux intempéries sont préférées.
Une gestion délicate mais gratifiante.
La gestion d’un magasin de fleurs reste complexe. Les plantes et fleurs sont éphémères et doivent être renouvelées fréquemment. C’est un métier gratifiant : la satisfaction du client en est la plus belle récompense. Mais il implique aussi des pertes inévitables, car les fleurs se fanent rapidement.
Jo et ses préférences florales.
Chaque fleuriste a ses plantes préférées. Jo apprécie particulièrement la Fleur de Lune, connue pour ses propriétés dépolluantes. Elle est facile à entretenir, toujours verdoyante.
Son élégance séduit, surtout lorsqu’elle s’épanouit en fleurs blanches.
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