Il y a plus de cinquante ans, Monsieur Abou Samra fondait sa première « boutique de vente d’or » (comme on appelait les bijouteries en ces temps-là), dans les vieux souks de Beyrouth. Des années plus tard, ses trois fils reçoivent le flambeau et créent ALMAS.
ALMAS dont les collections de bijoux toujours exclusives et intemporelles, qu’on cherche un beau diamant, une pièce d’or enchantée ou une perle rare, ne peut signifier que, Amour, Loyauté, Merveille, À la vie et Sincérité.
Ce qui m’a marqué, dès que j’ai mis pied dans la fabuleuse bijouterie au centre de Jdeideh, c’est, non seulement la courtoisie du personnel qui m’a reçu, mais surtout un avant-goût d’infini. J’ai pris place dans un fauteuil devant une console vitrée où des créations intemporelles qui s’inventent, se dessinent et renaissent sont exposées.
En dégustant ma tasse de thé, j’écoutais sagement ;), Jessy, la manager de l’établissement, m’expliquer par quoi se distingue ALMAS :
-1- La qualité et le finissage des pierres sélectées : «La clarté et la pureté d’un diamant est classée selon la visibilité de ces caractéristiques avec un grossissement x 10, m’expliqua-t-elle. Une pierre soumise à un grossissement x 10, ne présentant ni inclusions (défauts internes) ni taches (imperfections externes) est dite FL ou IF. Alors que, si elle en présente, c’est selon la grandeur de ces imperfections qu’elle est classée et ça va de VVS1 VVS2 oùles diamants comportent de minuscules inclusions très difficilement visibles à la loupe passant par les pierres VS1 VS2, puis SI1 SI2 et enfin Les diamants I (1, 2 et 3) qui sont dits « piqués », c’est-à-dire qu’ils comportent des inclusions visibles, même à l’œil nu. À la bijouterie ALMAS, c’est des gemmes VS1 VS2 qui sont classées.
«D’autre part, on évalue la couleur d’un diamant à partir d’une échelle internationale qui va de D à Z, soit du blanc exceptionnel +, au jaune pâle, sachant que plus un diamant est blanc, plus il est rare, chez ALMAS, les gemmes sont sélectionnés selon la catégorie F»ajouta-t-elle.
2- La conception du bijou : «Les différentes collections de nos bijoux est l’expression de notre créativité et de notre conception inégalée. Nos nouvelles créations peuvent être découvertes en ligne Chaque pièce est originale et unique, fabriquée de manière artisanale. Cela garantit la plus haute qualité et fait de chaque pièce un investissement qui durera toute une vie et même un héritage passant d’une génération à l’autre. Certaines collections sont conçues selon la saison, alors que d’autres (BRILLIANCE, IMPERIAL, CHARM, PAVONA ET DANCING STAR) fusion entre le modèle classique et le trendy sont toujours exposées à la boutique de Jdeideh et bientôt dans celle du THE MALL Jnah dont l’opening aura bientôt lieu.»
-3-Le système de la mise à nouveau « qui permet au client d’échanger, à n’importe quel moment, une pièce déjà achetée par une autre, nous n’hésitons pas non plus à refaire du neuf avec de l’ancien. Nous transformons les bijoux sur commande pour leur offrir une nouvelle vie tout en conservant les valeurs sentimentales liées à ces derniers.»
«Nos bijoux sont en parfaite adéquation avec les femmes qui aiment les jolies choses. De nos jours, le bijou est un objet qu’on porte tous les jours, qui fait partie intégrante de notre personnalité. Porter un bijou doit avant tout être un plaisir» conclut-elle.
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