Au fil du temps, un fleuriste n’est plus un simple magasin qui propose des fleurs de tous genres à sa clientèle, il est devenu plus tôt un établissement multi concepts qui joint la décoration d’intérieure (ballons, bougies, milieu de table, pots de fleurs stylisme et vases) en plus des bouquets de fleurs.
Dans ce contexte, ChristianJoe Flowers, fondé il y a vingt-cinq ans par Monsieur Joseph Karam et dirigé actuellement par son benjamin Jo à Achrafieh face Hôpital Dieu, se réinvente, surtout qu’il y a beaucoup de concurrence dans le secteur ; les fleuristes rivalisent de créativité pour des idées et des designs toujours plus innovateurs. C’est vrai que, généralement, il y a des tendances à suivre mais la touche d’artiste exige un souffle conceptuel : il y a quelques années par exemple, les fleuristes avait recours à des jardinières en bois pour les arrangements floraux, cette jardinière a été remplacée par les boites en carton aux multiformes. Chez ChristianJoe Flowers, c’est les boites et les jardinières en plexi qui font la une.
En parallèle, les podiums et des systèmes d’agencement adaptés à l’habillage du magasin et de la présentation des fleurs, même les sacs en papier sont d’une originalité remarquable car le but de ChristianJoe Flowers est d’ébahir le client dès qu’il franchit la porte et de le pousser à choisir un arrangement floral même s’il n’a pas l’intention d’en acheter.
Pour Jo, la vitrine et le devant du magasin d’un fleuriste sont primordiaux et reflètent l’image de la boutique c’est pourquoi il faut savoir bien choisir les plantes qui sautent aux yeux sans qu’elles soient du genre qui flétrissent facilement mais qui s’accommodent aux intempéries.
La gestion d’un magasin de fleurs est difficile puisque les plantes et les fleurs qu’il présente sont éphémères : c’est vrai que le métier de fleuriste est souvent récompensé par la satisfaction du client mais en parallèle, il y a souvent des dommages car les fleurs périssent au bout de quelques jours.
Cela dit, chaque fleuriste a ses préférences en matière de plantes et de fleurs ; Jo apprécie la Fleur De Lune prisée pour ses propriétés dépolluantes, de plus il est bien facile de l’entretenir ; c’est une plante d’intérieur toujours verdoyante, d’une élégance et d’un charme irrésistibles, particulièrement lorsque ses fleurs blanches s’épanouissent.
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